ABOUT JOELYPTO / 001

MESSAGEFROM THEFOUNDER

A childhood photograph of Joel Ito, founder of JOELYPTO.

Thank you for visiting JOELYPTO.

JOELYPTO is a place where anyone can rate fashion shows—and every look within them—out of ten. The idea began with a simple question: what if fashion had a platform that worked like Pitchfork or Rotten Tomatoes?

I already owned joelypto.com. I had bought the domain as an inside joke—a loose parody of Crypto.com—without much of a plan beyond a few boring internal uses. When this idea arrived, I gave it to ChatGPT and asked it to help me build the first version.

As of late October 2026, we still do not have any shows we are able to publish. We are taking the time to secure image permissions and complete, accurate look orders before putting a collection online. Even so, I believe joelypto.com has the potential to become a major platform someday.

Criticism can be sharp—and sometimes a little sassy. JOELYPTO gives you the freedom to express that honestly. But our purpose is not to tell anyone what they should wear or love. It is to help people express themselves through fashion in whatever way feels most true to them, regardless of any score they see here.

Fashion is never a one-way conversation. The real conversation starts here, at JOELYPTO.